Tools and Techniques for Online Marketing: July 29 and 30 JCCC class
These are links to sites and online resources for the JCCC Center for Business Internet Marketing class held on July 29 and 30, 2008
These links to web resources may be helpful to you after the class is completed.
Google webmaster tools:
Tools for site status, statistics, diagnostics, content submission, and sitemaps, among other worthwhile tools.
Domain name registration at GoDaddy
Thousands of registrars will help you register a domain name. GoDaddy has the mind share right now.
Thousands of hosting companies will host your site and your email address. Here’s three hosting the sites of my customers.
Web hosting by Dreamhost
Web hosting by media temple
Web hosting by 1and1
Build your own 404 error pages to replace the browser defaults. Friendly 404 pages keep the visitor around, and may help you, the web editor, to find problems missed by other link checking tools.
Custom 404 building at Plinko
Keyword development tools will help determine the unique sets of terms site visitors might use to find your site.
Keyword development with Wordtracker Wordtracker is a paid service, but offers a free trial with limited scope.
Keyword research using AdWords
Keyword density is calcluated in a formula:
Density=keyword frequency divided by total words on the page
Density of 7% is appropriate, while density of 10% and above results in stilted language and possible penalties by the search engines. You’ll need a worthwhile Keyword density checker
Adding search capability to your site helps visitors locate the information they desire more quickly. You can find and configure search for your site from
Custom Google search engine
Roll your own site search
Free site search from Atomz
Search Builder at Yahoo!
Usability and findability is critical for any site. Jakob Nielsen’s site, Jakob Nielsen’s Useit.com