Marketing a new browser
Most everyone in the web design world has commented on Google’s browser, Chrome, as to its bugs, deficiencies, and the possibilities of it taking market share from everyone. I find the marketing of Chrome to be interesting, in that Google’s extremely simplified home page gives the link to download Chrome very high visibility. Google rarely adds links to their home page, so the Chrome link is especially noticeable. That placement may have a bigger impact on the uptake of Chrome than anything else.
Amidst the Chrome talk, Microsoft quietly noted that IE8 will fully support CSS 2.1. This is quite a jump from previous versions, but we will need to see if the general release will actually do so. And while this would be a good thing, a substantial percentage still use IE6. Moving that user base from the browser they’re comfortable with to a standards-compliant browser will be a challenge. And unlike Google’s home page, Microsoft’s broad product range makes it difficult to highlight a single release. On the other hand, Microsoft does have Automatic Updates. . .